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New Years Eve Events!!!

New Years Jammin Eve
Radisson Hotel Sacramento 
500 Leisure Lane
Sacramento CA
Friday, December 31, 2010
9:30 PM - 2:00 AM

10th annual V101 party featuring The Barkays Dazz Band and Slave

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The Professionals Guild New Years Eve Bash
Friday, December 31, 2010
8:30 PM - 1:00 AM
Hilton Hotel, Arden West
2200 Harvard Street
Sacramento CA

Locals treated to total lunar eclipse

Locals treated to total lunar eclipse

 It's a rare event -- a total eclipse of the moon. And even rarer is an eclipse that take place during the winter solstice on December 20. It meant that the moon was glowing high in the sky during the eclipse overnight. 

SLIDESHOW: Your lunar eclipse photos

Sobriety, Drivers License checkpoint planned this weekend

 ELK GROVE – The Elk Grove Police Department will be conducting a Sobriety / Drivers License checkpoint on December 18 at an undisclosed location within the city limits between the hours of 8:00 p.m and 3:00 a.m. 

Officers will be checking drivers through the checkpoint for signs of alcohol and or drug impairments.  Officers will check for proper licensing and will strive to impact motorists only momentarily.

California ReLeaf announces student poster contest

SACRAMENTO -- California ReLeaf announced today the release of a statewide Arbor Week poster contest for students in third to fifth grades. Students are asked to create original artwork based on the theme “Trees Are Worth It”. Submissions are due to California ReLeaf by February 1, 2011.

In addition to the poster contest rules, educators can download a packet that includes three lesson plans that focus on the value of trees, community benefits of trees, and  jobs in the urban and community forestry field. The full packet including lesson plans and poster contest rules can be downloaded at www.californiareleaf.org/programs/arborweek.

Are Facebook Promotions Getting an Update?

Looks like new Facebook Promotions guidelines may soon be released.


According to AllFacebook, an email sent out by Facebook sales representatives outlines the new rules.  In contrast to the old guidelines where promotions needed to be explicitly approved, promotions will no longer need prior written approval from Facebook. Basically, in regards to promotions, sweepstakes and contests on Facebook:



  • They no longer require prior written Facebook approval to administer a promotion on Facebook.

  • They no longer require a minimum media spend investment to support the promotion.

The Un-Retweeted Masses

If you’re a Twitter user who is discouraged by the lack of retweet and reply action happening… you’re not alone.


According to Sysomos, a maker of social media analysis tools who looked at 1.2 billion tweets over a two-month period, 71% of all tweets produce no reaction in the form of replies or retweets. In fact, most replies and retweets happen in the first hour after a tweet has been published — 96.9% of replies and 92.4% of retweets happen within those first 60 minutes. There’s only a 5.97% chance for getting a retweet in or after the third hour, and just a 2.22% likelihood you’ll garner a reply in that time.


Sysomos’ findings also show that retweets are an especially rare commodity: only 6% of all tweets produce a retweet. And, even if you’re lucky enough to get a response, 85% of tweets only get one.

Yelp for Restaurant Chains

Here’s a four letter word that makes many businesses cower and cry: YELP.


In the past several months, the 3fold team has helped two national  restaurant chains with their local marketing efforts. While there have been all sorts of fun things we’ve done for these brands (including working with fabulous food bloggers), one social tool stands out. Setting up, promoting and managing Yelp accounts has been incredibly fun, fascinating and frustrating all at the same time.


Here are a few things we’ve learned about Yelp as it relates to national restaurant chains:


Appetizer: Identify goals